Ep. 12: Why ET ate Reese's Pieces Not M&M’s: Missed Opportunities

In this episode Colby, John, and Tyler discuss why and how we miss some opportunities and take others? What is it about our unique education, experience, or perspective that leads to a missed or made opportunity? Check this story out.  M&M’s were thriving while Reese’s was a failing brand in 1982. When Spielberg reached out to Mars to ask if they would give $1M for M&M’s to be THE candy of ET, they said no as they didn’t think the movie would amount to anything (despite Spielberg’s success with Star Wars and Jaws). Reese’s took one last stich effort to revive the brand and low and behold...it was a massive success with an increase in sales of over 65% while ET became the highest grossing film of all time (surpassing Star Wars). GOATs to include Reese's Pieces, The Beatles, Alexander Graham Bell, and so many more!  We serve it up in a way that you can get it!