Ep. 12 - Why Personalization is key for audience engagement ft. Shanae McFadden, CMP, Senior Manager of Events & E-Learning @CHPA

How do you better engage audiences virtually? Why does personalizing the experience matter so much in virtual events? How do you guarantee return attendees? This week we are joined by, Shanae McFadden, CMP, Senior Manager of Events & E-Learning @CHPA and PCMA 20 in their 20s. In our discussion Shanae shares how she approaches customer engagement through personalization and empathy to enhance their experiences. Please be sure to subscribe to stay up to date with the top minds in the experiential event industry. Interested in continuing the conversation, or would be interested in being featured? Please do not hesitate to reach out to: [email protected] Twitter: https://twitter.com/R_C_Squared