Ep.12 Will Hayler, Blue Earth

"The climate movement has alienated itself"What happens when the climate movement meets entrepreneurial energy and a surfboard or two?In this episode of Profit Meets Purpose, we speak with Will, co-founder of Blue Earth Summit, the bold event that’s redefining what it means to bring purpose and capital together. Born in Bristol and now based in London, Blue Earth isn’t your typical sustainability conference. It’s a space where outdoor culture meets serious investment, where founders pitch barefoot, and where deals are struck over shared values, not just spreadsheets.Will shares how the summit is helping founders access funding, why the climate space must welcome every voice, including banks and fossil fuel investors, and how storytelling, adventure, and connection can turn good ideas into world-changing solutions. We talk about the importance of access to nature, building inclusive networks, and why framing climate as an opportunity, rather than a crisis, is essential for scaling real impact.Blue Earth Website: https://blueearthsummit.com/Sustainable Times Website: https://www.sustainabletimes.co.uk/Contact: [email protected]