EP 120. Escalar una marca de 0 a 14 millones en 6 años con Álvaro Roca, CEO de Born.

from Ecosistema Ecommerce · host Javier López Rodríguez

¿Cómo es el proceso de construir una marca centrada en un nicho y que en seis años escalen hasta facturar 14 millones de euros? En el episodio de hoy tenemos una masterclass sobre emprendimiento con Álvaro Roca, fundador y CEO de Born Living Yoga. Se trata de una marca deportiva con materiales sostenibles que en muy poco tiempo ha tenido un crecimiento espectacular con una particularidad. Este proyecto nace del núcleo familiar, donde Álvaro y sus padres arriesgaron todo para crear lo que es hoy una de las marcas de referencia en el deporte y en el Yoga. Born Living Yoga tiene previsto facturar 20 millones de euros en 2023, está presente en 35 marketplace internacionales y se encuentra en plena expansión para aumentar su presencia en puntos físicos. Vamos a conocer de la mano de Álvaro cómo se escala una marca de ropa deportiva arriesgando en un nicho muy concreto y todos los pasos que ha recorrido hasta lo que es hoy la empresa, sobre todo las palancas imprescindibles necesarias que activaron para alcanzar el primer millón de facturación. Una entrevista inspiradora de emprendimiento donde también ha habido momentos en los que ha peligrado la viabilidad el proyecto. Newsletter: https://ecosistemaecommerce.com/newsletter/ Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/ecosistemaecommerce Twitter: https://twitter.com/ecosistemaecomm Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Episode metadata supplied by the publisher feed · Published Jun 30, 2023

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EP 120. Escalar una marca de 0 a 14 millones en 6 años con Álvaro Roca, CEO de Born.

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