Ep 120 - Reeling in Success: with Sustainability and Storytelling with Sena Wheeler

Sena Wheeler shares her incredible journey from growing up in a multi-generational fishing family to becoming a leader in the seafood industry. 🍣🎣 Learn how her early experiences and corporate background shaped her approach to business and thought leadership. Listen in as Sena discusses the challenges and triumphs of balancing entrepreneurship with family life and offers invaluable marketing tips, including the power of storytelling through email marketing. Whether you're a business owner, executive, or just curious about sustainable fishing and healthy eating, this episode has something for everyone. Don't miss out on Sena's practical advice and heartfelt stories that promise to inspire and empower. Join us for an episode that celebrates authentic leadership and sustainable living. Tune in now and discover how you can stand out and make an impact! 00:58 Sena's Journey: From Fishing Family to Corporate07:20 Balancing Family and Career11:52 Marketing and Visibility Strategies20:55 Embracing Sales in Emails22:27 Making Fish Accessible Nationwide25:14 Simplifying Fish Preparation27:20 Connecting with Customers30:02 Rapid Fire Questions33:31 Conclusion and Farewell----Sena Wheeler is part of a 5th generation fishing family and the co-founder of Sena Sea. She's passionate about sustainability, helping busy families eat healthier, and educating people about the brain-boosting benefits of wild fish. She has a master’s degree in Nutrition and Food Science, specializing in quantifying omega 3's in fish and determining preferred handling practices for premium quality. She and her husband enjoy running this family business together, spending part of the year in Alaska, and having the flexibility to enjoy watching her children participate in their school sports, and of course, eating and cooking fish!I would love to offer you a free cookbook with family recipes and my best tips for cooking salmon, black cod, and halibut: https://www.senasea.com/ https://linkedin.com/in/sena-wheeler-3617a2a0https://www.instagram.com/Senasea_Seafoods/https://www.facebook.com/senaseafoods-------Darlene Hawley is a communication and presentation expert who helps heart-centered entrepreneurs and executive leaders strengthen their speaking skills so they can show up with confidence on stages, panels, keynotes, and in high-stakes presentations. After growing up being told not to speak up, Darlene learned firsthand what it takes to reclaim your voice and use it with purpose. Today, she equips leaders with practical tools to craft compelling messages, speak with executive presence, and connect with audiences in ways that build trust and move people to action. Her work blends presence, storytelling, and clarity so every time her clients speak, their message lands. Grab my 10 Do's and Don'ts for Effective Daring Conversations: https://www.darlenehawley.com/10Grab my 6 Steps To Attract & Stand Out digital guide, a free roadmap to create a successful business with less hustle and more ease: https://www.darlenehawley.com/standoutGrab a Chai and let's connect:https://darlenehawley.comhttps://linkedin.com/in/darlenehawley