Skip to content
Ep. 122: How to Develop B2B Content That Solves Business Problems episode artwork

Oct 11, 2023 44 min

Ep. 122: How to Develop B2B Content That Solves Business Problems

from B2B Marketers on a Mission Hosted by EINBLICK

A crucial part of B2B marketing revolves around understanding the core business problems that content can solve. B2B marketers must also proactively have conversations with different departments and customers, and conduct the relevant diagnosis in order to produce content that is interesting, insightful, relevant, and delivers results. Join us as we sit down with B2B content marketing expert Steve Goldhaber (CEO, 26 Characters). Steve talks about the five common barriers to solving problems, what the six core business problems are, and the six effective techniques that B2B marketers can use to discover the real problem that they’re facing. He also elaborates on the different visions for a content marketing program and the different ways to plan and execute various types of content.

Episode details come from the podcast's RSS feed.

Embed this episode

Ready to play

Ep. 122: How to Develop B2B Content That Solves Business Problems

0:00 44:02

No transcript yet.

Requests help us decide what to transcribe next.

Share this episode

Similar podcasts

French Your Way Jessica: Native French teacher founder of French Your Way Boost your French listening skills and test your comprehension with this one of a kind series of podcasts. Get the chance to listen to a real conversation between native speakers talking at normal speed AND customise your learning experience through carefully designed sets of questions (2 levels of difficulty) available for download at www.frenchvoicespodcast.com. All interviews also come with the transcript. French teacher Jessica interviews native speakers of French from around the world who share a bit of their life and passion. Where else would you meet in one same place a French yoga teacher based in Melbourne, a soap manufacturer from Provence, or a couple cycling around the world?

Frequently asked questions

How long is this episode of B2B Marketers on a Mission?

This episode is 44 minutes long.

When was this B2B Marketers on a Mission episode published?

This episode was published on October 11, 2023.

Can I download this B2B Marketers on a Mission episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.