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Ep. 122: How to Develop B2B Content That Solves Business Problems episode artwork

EPISODE · Oct 11, 2023 · 44 MIN

Ep. 122: How to Develop B2B Content That Solves Business Problems

from B2B Marketers on a Mission · host EINBLICK

A crucial part of B2B marketing revolves around understanding the core business problems that content can solve. B2B marketers must also proactively have conversations with different departments and customers, and conduct the relevant diagnosis in order to produce content that is interesting, insightful, relevant, and delivers results. Join us as we sit down with B2B content marketing expert Steve Goldhaber (CEO, 26 Characters). Steve talks about the five common barriers to solving problems, what the six core business problems are, and the six effective techniques that B2B marketers can use to discover the real problem that they’re facing. He also elaborates on the different visions for a content marketing program and the different ways to plan and execute various types of content.

Episode metadata supplied by the publisher feed · Published Oct 11, 2023

What this episode covers

A crucial part of B2B marketing revolves around understanding the core business problems that content can solve. B2B marketers must also proactively have conversations with different departments and customers, and conduct the relevant diagnosis in order to produce content that is interesting, insightful, relevant, and delivers results. Join us as we sit down with B2B content marketing expert Steve Goldhaber (CEO, 26 Characters). Steve talks about the five common barriers to solving problems, what the six core business problems are, and the six effective techniques that B2B marketers can use to discover the real problem that they’re facing. He also elaborates on the different visions for a content marketing program and the different ways to plan and execute various types of content.

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Ep. 122: How to Develop B2B Content That Solves Business Problems

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Frequently Asked Questions

How long is this episode of B2B Marketers on a Mission?

This episode is 44 minutes long.

When was this B2B Marketers on a Mission episode published?

This episode was published on October 11, 2023.

What is this episode about?

A crucial part of B2B marketing revolves around understanding the core business problems that content can solve. B2B marketers must also proactively have conversations with different departments and customers, and conduct the relevant diagnosis in...

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