Ep.122: What to Know for Effective Marketing in a Post-Pandemic World

It is interesting to consider the ways that the pandemic has not only altered the way that things operate in our country (and worldwide), but the impact that this has on the public psyche. It is crucial now more than ever that our patients feel safe, protected, and advocated for. On this week's podcast, Brian shares valuable marketing strategies & tools to maintain effective communication and continued support for your patients in this post-pandemic landscape.  Episode at a glance:  Marketing: the mechanical aspect of building your brand and reputation which is delivered directly to your public using the most effective means possible  We must work harder than ever toward flourishing & prospering through our own ingenuity  Re-establish your ideal scene - you have no shot of arriving at your destination if you don't know what it looks like  Create a new logo, add a tagline, and/or find a picture that speaks to who you are as a company  Marketing campaigns should run two months at a time and stay on a consistent theme with the intention of reaching a single audience member at least five times  Here's your guide to acquire, retain and manage patients effectively - Marketing Strategies Toolkit