EP 123 : B2B Sales Masterclass - Jen Abel ( Co-founder, JJELLYFISH) | Zero to One | US GTM | Founder-led Sales | SaaS

Jen Abel is a B2B entrepreneur and is the co-founder of JJELLYFISH. She has been featured as a Cohost and speaker engaged by brands including Conde Nast's Glamour, General Assembly etc. In this episode she spoke about Selling to the Enterprise, Expanding to the US, Nuances of the 0-1 journey and more with Roshan Cariappa. Key Highlights: (00:00) Introduction (01:32) Jen's background  (04:30) Nuances of doing the 0-1 journey (08:33) Narrowing down on ICPs (12:17) Moving beyond 'Nice to have' to 'Need to have' (14:55) The Nuances of Selling to Enterprises (17:59) Mistakes people make while selling to the Enterprise (25:50) Competing against larger incumbents (26:16) Principles of Founder-led Sales  (28:51) 3 Essentials for a good cold email (32:01) Scaling sales beyond the founder (33:50) Hiring the first sales person (36:11) Nuances of expanding to the US  (37:54) Working with Indian Founders (42:04) What should Indian Founders develop (43:55) Jen's Books/Podcasts recommendations ------------------------------------- Connect with Jen: Linkedin: https://www.linkedin.com/in/jenabel/ Twitter: https://twitter.com/jjen_abel ------------------------------------- Connect with Us:  Linkedin: https://www.linkedin.com/company/startup-operator Twitter: https://twitter.com/OperatorStartup ------------------------------------- If you liked this episode, let us know by hitting the like button and share with your friends and family. Please also remember to subscribe to our channel and switch on the notifications to never miss an episode! --- Send in a voice message: https://anchor.fm/startup-operator/message