Ep.123 - Brand protection per hotel e brandjacking

from Ospitalità 4.0 - Slope Podcast · host Marco Matarazzi e Edoardo Ridolfi

Brand protection per hotel e brandjacking sono dei termini che vanno spesso di pari passo. Lo scopo della 123esima puntata del podcast Ospitalità 4.0 sarà quello di spiegare il significato di queste parole, cercando di capire quando una struttura ricettiva deve ricorrere a campagne sponsorizzate in difesa del proprio brand a causa del brandjacking. Argomenti trattati: - Che cos'è il brandjacking?- Che cosa sono le campagne di brand protection?- Come avviare una campagna di brand protection con Google Ads- Brand protection non solo su Google!https://www.slope.it/2021/08/06/brand-protection-per-hotel-e-brandjacking/

Episode metadata supplied by the publisher feed · Published Aug 6, 2021

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Ep.123 - Brand protection per hotel e brandjacking

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This episode is 10 minutes long.

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This episode was published on August 6, 2021.

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