EP 123: How Jaime Peca Built AI Without a Tech Background

What if you could build real systems in your business without any technical background? In this episode, Jaime Peca of The Real Brokerage breaks down how she went from basic AI usage to building workflows, SOPs, and internal tools that support her entire team.  Jaime shares how her first breakthrough came from using AI to communicate complex pricing conversations with sellers, and how that quickly evolved into solving deeper operational challenges inside her business. From creating brand voice consistency to building SOPs through AI interviews, she explains how agents can move beyond simple prompts and start using AI as a true business partner. The conversation also covers how she built a custom internal app to give agents instant access to listing information, along with dashboards that simplify reporting and eliminate bottlenecks across the team. Her approach is simple but powerful, start with real pain points, build practical solutions, and iterate quickly. Guest: Jaime Peca Website: https://driscollpeca.com/     Host: Rajeev Sajja Website: http://www.realestateaiflash.com Facebook: https://www.facebook.com/rsajja Instagram: http://www.instagram.com/rajeev_sajja LinkedIn: http://www.linkedIn.com/in/rsajja   Resources Mentioned:  Book: Buy Back Your Time by Dan Martell Podcast: The Koerner Office by Chris Koerner Rajeev's Resources:  Join our Instagram Real Estate AI Insiders Channel - https://ig.me/j/AbZCJG37DqBPPtxi/ Get 14 days Wispro Flow Pro Free Trial - https://ref.wisprflow.ai/rajeev-sajja Subscribe to our weekly AI Newsletter: https://realestateai-flash.beehiiv.com/subscribe