Ep. 124 Bill Shufelt of Athletic Brewing Co.

Today the gang sits with Athletic Brewing co-founder Bill Shufelt, who tells us that there could potentially be more beer consumed outside of typical 'beer occasions' than in them, and non-alc beer is the vehicle to take us there. Bill is unabashedly bullish on non-alc and Athletic's prospects, particularly now that they have secured KDP as an equity partner, they are in 50 states, and are ramping up all three production facilities and supporting a field sales team.  ================================= Watch on Youtube:  https://www.youtube.com/beernetradio Podcast feeds: www.beernetradio.com Spotify: https://open.spotify.com/show/5mk5ITn9bXu1KOvx21QzEb Apple: https://podcasts.apple.com/us/podcast/beernet-radio/id1591940567 ================================= About Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once a week as they grok the beer industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily #beernews #beerindustry #beer