EPISODE · Mar 11, 2026 · 55 MIN
Ep.124 | How to Create Real Enterprise Value in the Mortgage Industry | Doug Adlam
from Canadian Private Lenders’ Podcast · host Neal Andreino and Ryan MacNeil
In this episode of the Canadian Private Lenders Podcast, Ryan and Neal welcome back Doug Adlam for a deep conversation about building real enterprise value in the mortgage industry.Doug has worn many hats, mortgage broker, fintech co-founder, industry executive, entrepreneur, and now author of The Business of Brokering. He shares the lessons he learned scaling brokerages, launching startups, writing his book, and helping transform how mortgage businesses operate.The conversation dives into the difference between running a sales practice vs. building a real business, why many brokerages lack transferable value, and how industry structure and regulation create inefficiencies that ultimately impact borrowers.If you’re a mortgage professional, private lender, broker owner, or entrepreneur looking to build a business that can scale and eventually sell, this episode is packed with insights.Show Notes:0:00 — Episode Introduction0:56 — Introducing Doug Adlam3:20 — Doug’s Entry into the Mortgage Industry4:10 — Entering the FinTech World5:13 — The Entrepreneurial Mindset8:04 — Writing The Business of Brokering9:41 — The Publishing Process15:00 — Building Enterprise Value in a Brokerage17:15 — Why Many Mortgage Businesses Have No Transferable Value24:01 — Volume vs Value in Mortgage Lending29:06 — Why Consumers Focus on Rates34:18 — Doug’s Entrepreneurial Journey39:26 — Hardest Moments in Business42:35 — Altitude Mortgage Leadership Summit45:08 — Global Business Thinking in the Mortgage Industry50:23 — What’s Next for Doug Adlam53:02 — Favourite Restaurants in Halifax55:00 — Episode Wrap-UpResources:Keystone Capital GroupCPLP Instagram: @cplpodcastKeystone Instagram: @keycapgroupFind Neal On:Instagram: @neal.andreinoLinkedIn: Neal AndreinoFind Ryan on:LinkedIn: Ryan MacNeilE-mail: [email protected] Doug on:LinkedIn: Doug AdlamInstagram: @dougadlamWebsite: https://www.dougadlam.com/getcopyAltitude - Canada's Mortgage Leadership Summit Information and Registration: AdlamInnovations.com/Altitude
What this episode covers
In this episode of the Canadian Private Lenders Podcast, Ryan and Neal welcome back Doug Adlam for a deep conversation about building real enterprise value in the mortgage industry. Doug has worn many hats, mortgage broker, fintech co-founder, industry executive, entrepreneur, and now author of The Business of Brokering. He shares the lessons he learned scaling brokerages, launching startups, writing his book, and helping transform how mortgage businesses operate. The conversation dives into ...
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Ep.124 | How to Create Real Enterprise Value in the Mortgage Industry | Doug Adlam
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