Ep. 124: Shiv Narayanan of How To SaaS | The 7-Step AI Marketing Blueprint

On this episode adapted from a recent webinar, Shiv Narayanan, CEO and Founder of How To SaaS and bestselling author of AI Marketing Blueprint, explains how companies can adapt their go-to-market and thrive in an AI-first world.Companies everywhere are missing their revenue targets, and the old playbook is breaking down. Inbound is getting more expensive, more competitive, and less effective.Why? Because, in an AI-first world, most of a buyer journey is invisible. What once required research, website visits, and sales conversations can now happen in seconds — without ever engaging your business.Companies need to rethink their go-to-market and focus on increasing visibility and authority to reduce the risk of AI disruption. In this episode, you'll get a practical, evergreen framework that outlines the 7 new rules CEOs, investors, and revenue leaders need to focus on to stay competitive.The information contained in this podcast is not intended to constitute, and should not be construed as, investment advice.