Ep 124: Sneak Peak and 5 Tips to Create and Cultivate a Website to Build a Lifestyle Brand

On the podcast, we've included a sneak peak into our In a Day series with social media, blog, website, video, and courses.   On the blog and in show notes, we have 5 Tips to Create and Cultivate a Website to Build a Lifestyle brand.   You have a website or a blog, but have you considered how to continue to create and cultivate?   You run your business on Instagram like a boss, but have you considered building a brand?   You see some people offering freebies, selling online courses, running retreats, yet you don't know where to begin with creating a lifestyle brand that has it all?   It can be simple to create and cultivate a website to build a lifestyle brand.   Until several years, I did not have a clear path like I do today. It took time, investment, and action to get to where I am and we are today.     I started to research, follow, and learn from those that not only had the social media following, but that had a business that included online courses, live events, and a community like Chalene Johnson and Brendon Burchard. I invested in their programs, and attended events with intentions of getting exactly what tips + tools were needed to create and cultivate a website to build a lifestyle brand.   With each and every step, I got clear on what I am truly driven by - what I believe we are all driven by as humans - freedom.   I got clear on my passion and purpose. I started to go after a life and a business with freedom of expression, creativity, voice, time, location, and financial freedom.   I knew that unlike many other coaches, entrepreneurs, and brands, I wanted us to include health, wealth, and business tools in each and every experience.   I decided I wanted to create a lifestyle brand combined with a social enterprise that would include influencers, influencer marketing, and fundraisers all in our community. The intention and vision to create authentic relationship, learning experiences with lifestyle entrepreneurship, giving back, and sharing stories.   As a result, I knew that being clear on who we are, who are community is and will be, visuals, communication, and education to share all of this is and will always be very important.   Websites are the backbone of any business that wants to sell beyond social media. According to an article on Forbes, first impressions count, window shopping isn't what it used to be, and no website means no business.   So, let's get into:     5 Tips to Create and Cultivate a Website to Build a Lifestyle Brand   1. Assess Your Website   It is key to know where you are to know where you have got to go. Do not think for even a second that this website as it exists today simply arrived in my lap. This is roughly version 10.0. With each and every action step, new action steps get revealed. In this article, I reveal even more on the website journey.   With today's visibility online via social media and the digital economy, personal branding is more important than ever. If you even have a question as to why, explore some of our prior posts with 12 themes on health, wealth, and business and this article by Caroline Castrillon on Forbes.     The Foundation to Create and Cultivate a Website a. Who is your ideal community? This is clear for your writing and copy on your website. For example, I am and we are clear our targets are:   a) Women typically 32-45 who want all in one health, wealth, business and love the online aspect especially.   b) Influencers, bloggers, entrepreneurs who have an amazing social media, blog, and press preference and want to have stability with making money via their own platform with online courses, events, retreats, or community beyond social media like we have and each.   c) Brands that want to create and cultivate with us via wellness, press, placement, and hospitality.   This did not happen overnight. It took time.   b. Does your website tie to your soci