Ep. 125: How to Optimize the Digital Buying Experience in B2B

As the B2B landscape continues to evolve, having a seamless buying experience is no longer a “nice to have”. Rather, it is something that is imperative for industries serving digital-first B2B customers. How can B2B companies adapt accordingly? How can B2B marketers work in tandem with sales and other teams to deliver a better experience for customers? Join us as we chat with B2B marketing expert Matt Bell (Founder & Principal Consultant, MessageUp) about how B2B companies can optimize the B2B buying experience. During our conversation, Matt discussed some recent trends that B2B marketers should be aware of and what pitfalls to avoid. He also provides actionable tips on how the digital buying experience can be improved.