EP 125 : Marketing For Startups - Gayatri Yadav (CMO, Sequoia Capital) | Brand Building | Differentiation & Disruption

Gayatri Yadav is a marketing veteran with nearly 3 decades of experience in brand management and marketing at companies like Procter & Gamble, Star TV network and is currently the CMO at Sequoia Capital. She spoke about the 101 of brand building, the common marketing mistakes most startups make and more in her interview with Roshan Cariappa. Key Highlights: (00:00) Introduction (01:13) Lessons from working with P&G, Pillsbury, & Star  (13:07) What can Tech Startups learn from Retail and Media Businesses (17:25) Solving a problem from a customer's perspective (21:47) Founders owning Brand and Culture  (25:53) Building a brand in Software (31:11) 101 of Brand building (36:10) Most common marketing problems in startups (38:55) Building a marketing team, metrics to optimize for (43:29) Hacks/Principles for working with an early stage founder (48:15) Principles of marketing for startups (51:06) Gayathri's Books and Podcast recommendations ------------------------------------- Connect with Gayatri: Linkedin: https://www.linkedin.com/in/gayatriyadav/ Twitter: https://twitter.com/GayatriPYadav ------------------------------------- Connect with Us:  Linkedin: https://www.linkedin.com/company/startup-operator Twitter: https://twitter.com/OperatorStartup ------------------------------------- If you liked this episode, let us know by hitting the like button and share with your friends and family. Please also remember to subscribe to our channel and switch on the notifications to never miss an episode! --- Send in a voice message: https://anchor.fm/startup-operator/message