Ep 125: Michael McQueen | We're not afraid of change...we're afraid of loss

If you were to track how many times per day someone tried to convince you to change in some way, chances are you'd fill up pages worth of tally marks.   We often get sucked into thinking that the way to change people's minds to get them to do what we want them to do is to present them with enough evidence, data, and proof that our way is the "right" way.   But deep down, you know that's not how it works, don't you?   If you're not sure, allow my guest, Michael McQueen, to lay it out for you.   Michael is the author of the book "Mindstuck: Mastering the Art of Changing Minds," and in this conversation, Michael outlines why so often, our approach to change fails to take into account two of the most important factors in human belief and behavior: identity and dignity.   Check out Michael's work at https://michaelmcqueen.net/ and connect with Michael on Linkedin at https://www.linkedin.com/in/michaelmcqueen1/.