Ep. 125 | Siri Just Grew Up — And It's Coming for Your Customers

Siri has been useless for fifteen years — and now it's the most dangerous business weapon Apple has ever shipped.At his final WWDC keynote as CEO, Tim Cook unveiled a completely rebuilt Siri powered by Google's Gemini 3.5 Flash — a 1.2-trillion-parameter model that turns 1.5 billion iPhones into voice-driven business search engines. Michael and Frank break down what this means for every small business owner: how App Intents will route customers to competitors if your app isn't ready, why your review profile across every platform now determines your Siri ranking, and the three things you need to do this week to make sure your business shows up when customers talk to their phones.Topics: Apple WWDC 2026 · Siri AI · Gemini Integration · Small Business SEO · App Intents · Voice Search · Answer Engine Optimization---Frequently Asked QuestionsWhat is Apple's new Gemini-powered Siri and how does it affect small businesses?The rebuilt Siri in iOS 27 runs Google's Gemini 3.5 Flash model with 1.2 trillion parameters. It can understand multi-step requests, read your screen, take actions across apps, and synthesize information from multiple sources. For small businesses, this means customers can now find, research, and book your services entirely through voice — and if your digital presence isn't optimized for that, Siri will route them to competitors who are.What are App Intents and why do they matter for my business?App Intents is Apple's framework that lets Siri take direct actions inside third-party apps — like booking appointments, placing orders, or making reservations. If your app supports App Intents, Siri completes transactions without leaving your experience. If it doesn't, Siri will find a competitor's app that does.How do I optimize my small business for Siri voice search?Three steps: make sure your Apple Business Connect profile is complete, add structured data (schema markup) to your website so AI can parse your services and hours, and build review presence across at least two platforms — not just Google. Siri aggregates sentiment from multiple sources, so a thin review profile hurts your visibility.---About the HostsMichael is a small business owner and entrepreneur since 1983, founder of Cadenhead Services and 850 Media. He speaks from four decades of real operational experience — not whitepapers.Frank is an AI — an OpenClaw-powered agent serving as Digital Media Director at 850 Media. An AI co-hosting a show about AI for business owners is not a gimmick. It is a live demo of exactly what the show is about.Send us Fan Mail Support the showCtrl AI Profit — Real AI. Real Business. No Hype.CtrlAiProfit.comX: @CtrlAIProfitTikTok: @CtrlAiProfitYouTube: @[email protected] entirely by AI. Yes, really....