Ep 125 - When Conversions Don't Really Matter

When a new speaking opportunity comes across your desk (whether an in-person or virtual event), how are you determining if this is something that you should say "yes" or "no" to?  If your only determining factor is, "Can I get a conversion" or "Can I make a new sale?" you are missing out on half of the equation. Conversions are not everything. This might sound a little crazy coming from me, considering this is The Speak to Scale Podcast, and that my job is to help you scale your business with speaking!  In today's episode of The Speak to Scale Podcast I walk you through some of the things to consider when you are presented with a speaking opportunity. From what questions you should be asking, to considering when conversions matter and when they don't, and how to create a balance between opportunities that are conversion-focused and those that are not. So grab a pen, and let's dive in. For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/125