Ep 126 Dan Pfister, Strategic Winback - How Past Customers Equal Future Profits

Dan Pfister is the WinBack Guru. Leveraging a history of studying and implementing WinBack campaigns he has a wealth of knowledge to share on this vital but overlooked sales and marketing strategy. Dan has been a marketer for over 20 years and has spent thousands of hours testing and implementing a very wide variety of sales growth strategies. In total they’ve generated over 50,000 customers and have allowed him to work with brands like Fidelity Investments .Though many strategies have generated outstanding results for Dan, nothing in his experience has generated revenue faster or more predictably than WinBack.It was the strength and reliability of WinBack that motivated Dan to found Strategic WinBack and become an evangelist for this under-valued and under-appreciated sales strategy.Learn more about your ad choices. Visit megaphone.fm/adchoices