Ep# 127: How and When To Pivot In Your Business

We spend a lot of time talking about the importance of niching down in business. And while this is a great way to become known and respected as an authority, I want to play devil’s advocate a little bit in this episode: When we niche down, are we actually pigeonholing ourselves into only being able to talk about one thing? When all of your content is focused around the one topic you niched down to… Can you launch an offer that isn’t about your typical focus? Or would that distract and confuse your audience?  When is the right time to pivot, if at all? If you’re anything like me, you have an entire bank of ideas in your brain that you’re dying to turn into something, but you’re not sure how, or when, or even if. So today we’re talking about how to pivot in a way that is in alignment with your brand, in a way that speaks to your audience and doesn’t screw with the bottom line.  www.elizabethhartke.com/podcast/127 Are you looking for a community of entrepreneurs that will teach you how to scale your business AND support you on your journey? You might be the perfect fit for the Maverick Mastermind! Learn more here!