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Ep. 128: Blair Hefty – Coyne PR episode artwork

Jan 20, 2026 24 min

Ep. 128: Blair Hefty – Coyne PR

from Freight Efficiency with NACFE‘s Mike Roeth & Friends Hosted by NACFE

Blair Hefty, senior media manager at Coyne PR, talks about his career in public relations, how things have changed in in that industry in the past 20 years and his love of the motor sports industry. He also talks about the importance of the personal touch in business, the need for in-person events, what he likes about the trucking industry, what frustrates him about it and how we should deal with change. He also shares his thoughts on what makes a good event, including the mixing business with some social and fun time.

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Ep. 128: Blair Hefty – Coyne PR

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