Ep. 128: Blair Hefty – Coyne PR

Episode 129 of the Freight Efficiency with NACFE‘s Mike Roeth & Friends podcast, hosted by NACFE, titled "Ep. 128: Blair Hefty – Coyne PR" was published on January 20, 2026 and runs 24 minutes.

January 20, 2026 ·24m · Freight Efficiency with NACFE‘s Mike Roeth & Friends

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Summary

Blair Hefty, senior media manager at Coyne PR, talks about his career in public relations, how things have changed in in that industry in the past 20 years and his love of the motor sports industry. He also talks about the importance of the personal touch in business, the need for in-person events, what he likes about the trucking industry, what frustrates him about it and how we should deal with change. He also shares his thoughts on what makes a good event, including the mixing business with some social and fun time.

Episode Description

Blair Hefty, senior media manager at Coyne PR, talks about his career in public relations, how things have changed in in that industry in the past 20 years and his love of the motor sports industry. He also talks about the importance of the personal touch in business, the need for in-person events, what he likes about the trucking industry, what frustrates him about it and how we should deal with change. He also shares his thoughts on what makes a good event, including the mixing business with some social and fun time.

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