Ep 128: Book Publicity with Emily Florence

Click Here to ask your book writing and publishing questions!This week, I’m joined by publicist Emily Florence, and we’re talking about how to set publicity goals before you start chasing them, why a Today Show appearance might not sell nearly as many books as you think, and how to make your marketing feel less like shouting into the void and more like having conversations that matter.Here’s what we get into:Why knowing your goals (career author? credibility? visibility?) makes all the differenceThe surprising truth about big media hits (and what works better)Building an author platform that doesn’t rely on hacking the algorithm or pretending to be someone you’re notHow to build a real-deal, supportive author community (no fake “collabs” required)🧭 BACK COVER BLUEPRINTGet back cover templates for nonfiction, memoir, and fiction; real-world examples; a polishing checklist; and a guide for turning it into an optimized online description that attracts the right readers. 🔗 https://www.publishaprofitablebook.com/blueprint Looking for hidden gems, date night spots, and staycations you didn't know you needed? Find your next adventure at TheBestoftheSouthwest.com and follow along on Instagram at @thebestofthesouthwest.*episode sponsor WANT TO SELL MORE BOOKS (WITHOUT THE SELF-PROMO CRINGE)?The Author Visibility Bundle gives you 200+ done-for-you email templates, social media graphics, and other book promo tools designed to help authors build buzz and drive sales, without feeling pushy. 👉  PublishAProfitableBook.com/bookvisibility ✍️ 33-DAY BOOK WRITING BOOTCAMPYou've Been Thinking About This Book Forever. So let's get it written (for real this time). 👉 https://www.publishaprofitablebook/writethebookSupport the show******Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.  Available wherever podcasts are available: Apple PodcastsSpotify YouTube Let's Connect! InstagramWebsite Email the show: elizabeth [at] elizabethlyons [dot] comThe podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth