Ep. 128 Latest with Phusion Projects - Pirate Water

Phusion Projects, makers of Four Loko and Mamitas tequila seltzer, came onto the scene in 2005 as arguably the original disrupters.  Today the gang speakers with Phusion co-founders Jaisen Freeman and Jeff Wright, along with their VP Marketing Samantha Catalina, to talk about their innovations (spoiler:  Pirate Water coming), the FMB landscape, and their ongoing partnership with Barstool.   ================================= 00:00 intro - hilarious banter, technical difficulties.  01:00 interview starts in earnest.  02:40 give the people what they want: flavor, branding, abv. 06:30 international boom 4 loko. 07:30 four loko USA, warheads sour collab.  08:25 pirate water fmb with barstool. 09:40 why 16oz? - rush to value 12:00 'killer' branding, capturing neglected 21-25 male. 13:05 mamitas caleb sundae convos. 13:45 c-store price increases.  14:45 consumer making value calculations, $ and abv 15:10 crowded single serve market 17:25 distributor philosophy 18:35 4 loco competitive landscape.  20:00 importance of social media mix.  21:40 mamitas proposition, not c-store, southern distributed.  23:45 aaron rogers 11mm video.  26:30 harry dregs up the old bad times.  ================================= Watch on Youtube:  https://www.youtube.com/beernetradio Podcast feeds:  https://www.beernetradio.com Spotify: https://open.spotify.com/show/5mk5ITn9bXu1KOvx21QzEb Apple: https://podcasts.apple.com/us/podcast/beernet-radio/id1591940567 ================================= About Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once a week as they grok the beer industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Socials:  @beerbizdaily #beernews #beerindustry #beer