Ep. 129: How to Craft Interesting and Engaging Customer Stories

When done correctly, customer success stories can help to convert prospects into customers and position B2B companies strategically against competitors. Why do so many customer success stories fall flat in B2B? What can be done to transform them into tools for B2B growth? Join us in our conversation with B2B video expert Alexander Ferguson (Co-Founder & CMO, TeraLeap) about how marketers can craft better customer success stories that are interesting and engaging. During our conversation, Alexander talked about the pitfalls to avoid and what marketers should look for when conducting customer interviews. He also elaborated on how you can add more emotion to your B2B videos and provides actionable tips that marketers can implement immediately.