Ep. 129: Susan Fall – LaunchIt PR
from Freight Efficiency with NACFE‘s Mike Roeth & Friends Hosted by NACFE
Susan Fall, owner of LaunchIt PR, talks about her work during the pioneering days of telematics in trucking, the importance of messaging when introducing a product and she shares some of her success stories with clients. She also talks about why it’s wrong to cut marketing and PR when times are slow and she offers advice to both tech companies and fleets to help the industry stay strong.
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How long is this episode of Freight Efficiency with NACFE‘s Mike Roeth & Friends?
This episode is 25 minutes long.
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This episode was published on February 3, 2026.
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