Ep. 129: Susan Fall – LaunchIt PR - Freight Efficiency wi...

What this episode covers

Susan Fall, owner of LaunchIt PR, talks about her work during the pioneering days of telematics in trucking, the importance of messaging when introducing a product and she shares some of her success stories with clients. She also talks about why it’s wrong to cut marketing and PR when times are slow and she offers advice to both tech companies and fleets to help the industry stay strong.

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Frequently Asked Questions

How long is this episode of Freight Efficiency with NACFE‘s Mike Roeth & Friends?

This episode is 25 minutes long.

When was this Freight Efficiency with NACFE‘s Mike Roeth & Friends episode published?

This episode was published on February 3, 2026.

What is this episode about?

Susan Fall, owner of LaunchIt PR, talks about her work during the pioneering days of telematics in trucking, the importance of messaging when introducing a product and she shares some of her success stories with clients. She also talks about why...

Can I download this Freight Efficiency with NACFE‘s Mike Roeth & Friends episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.