Ep. 129: Susan Fall – LaunchIt PR

Episode 130 of the Freight Efficiency with NACFE‘s Mike Roeth & Friends podcast, hosted by NACFE, titled "Ep. 129: Susan Fall – LaunchIt PR" was published on February 3, 2026 and runs 25 minutes.

February 3, 2026 ·25m · Freight Efficiency with NACFE‘s Mike Roeth & Friends

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Summary

Susan Fall, owner of LaunchIt PR, talks about her work during the pioneering days of telematics in trucking, the importance of messaging when introducing a product and she shares some of her success stories with clients. She also talks about why it’s wrong to cut marketing and PR when times are slow and she offers advice to both tech companies and fleets to help the industry stay strong.

Episode Description

Susan Fall, owner of LaunchIt PR, talks about her work during the pioneering days of telematics in trucking, the importance of messaging when introducing a product and she shares some of her success stories with clients. She also talks about why it’s wrong to cut marketing and PR when times are slow and she offers advice to both tech companies and fleets to help the industry stay strong.

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