🎙️ Ep. 129 - The ESTATE WHISKEY ALLIANCE: What it is and how it benefits whiskey fans and distilleries alike

Last week, I hit the road and headed up to Lexington, KY and attended my first James B. Beam Institute Industry Conference. It was a fantastic opportunity to shake the hands of some great people who I've either met through visits to their distilleries or by zoom interviews. During the event, I sat down with Landon Borders and Alexa Narel of the Estate Whiskey Alliance to talk about this new certification. On today's podcast, we'll chat about the origins of the alliance, how it builds transparency for whiskey drinkers, what it takes for distilleries or products to qualify for the Estate whiskey designation, and we'll drop some names of current members. Make sure you're subscribed to the Whiskey Lore Podcast so you don't miss any great stories, interviews, or flights. It's available on your favorite podcast app. Cheers and slainte mhath, Drew