Ep 13. 20 Years in the Trenches- Richard Collins Gets Honest About the Fitness Industry

The fitness coaching industry is booming. But is it getting better, or just louder?Episode 13 of Top Deck Muscle features Richard Collins, a coach with 20 years in the trenches from professional sporting athletes to physique competitors.In this episode, we cover:Why two clients with the exact same programme get completely different results, and what it actually comes down toThe red flags to watch for when choosing an online coach (coaches flexing their income is a big one)Why the fitness industry is the Wild West right now, and how to navigate itWhy AI will never replace a great coach (and what makes a great coach irreplaceable)"You can only push people as far as they know you care", the quote that changes how you coach foreverThe difference between troubling the comfortable and comforting the troubledWhy athletes who played team sports handle bodybuilding better than those who didn'tWhat Richard would tell any aspiring coach starting from zero todayPractical, honest, and genuinely one of the best coaching conversations we've had on the pod.Richard, thank you for your time and wisdom, it has been an absolute pleasure!Trust us, you'll want a notepad for this one.🔗 @richard_collinscoach | Full Potential Academy