Ep- 13 Behind the glam - Navigating the influencers' world

In this candid conversation, Michelle shares her journey from a part-time job in a local YouTube channel to becoming a prominent content creator and influencer in Singapore. She discusses the challenges of explaining her career choice to family and friends, the importance of pivoting her content focus from beauty to fitness. She spoke about what's nehind the glitz and the realities of working in a competitive influencer landscape. Michelle also delves into the role of agencies, managing finances as a freelancer, coping with negativity, and the misconceptions surrounding influencers. She emphasizes the significance of storytelling in content creation !