Ep. 13 — Blue Ocean Strategy, de W. Chan Kim i Renée Mauborgne

Com deixar de competir pel mateix mercat i crear un espai nou on el valor puja i el cost baixa. La innovació de valor, la graella ERRC i el llenç estratègic explicats amb els casos del Cirque du Soleil, Yellow Tail i les aerolínies de baix cost. Resum i comentari del llibre en català.

Episode metadata supplied by the publisher feed · Published Jul 22, 2026

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Ep. 13 — Blue Ocean Strategy, de W. Chan Kim i Renée Mauborgne

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