EP 13 - Ch 12 -- Sports and the Media

This episode focuses on chapter 12, "Sports and the Media: Could They Survive Without Each Other?" We begin the episode by situating sport media within neoliberal capitalism, which leads into a discussion of media deregulation. We further develop a discussion on how digital media technologies impact the experience of consuming sports. We also discuss how digital media allows athletes and fans to be both media producers and media consumers (aka "prosumers"). We then discuss the "sport-media complex" and how it creates tensions between athletes as sport workers with sport owners and the media. We conclude with discussions of women's sports and racial representation in sport media.