Ep. 13: Creative Recreation’s Rich Cofinco on graffiti, starting ASIF and surviving the Apocalypse

Rich Cofinco is founder and owner of footwear brand ASIF in addition to being the lead designer. He found early success with the lifestyle category brand Creative Recreation which he co-founded in 2002. He joins us to discuss his early graffiti roots, choosing function over fashion, and why everything he creates is actually designed to help you survive the apocalypse. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.