Ep. 13: How Rich Kozak Scaled His Customer's Local Brand into a Global Phenomenon

Performing an online search for "branding" is bound to lead to all kinds of tips, strategies, and advice. But what really works? What can take your brand to the next level? The answers to these questions stump many of us entrepreneurs and small business owners.    We know we have a great product or service because of referrals and recommendations, but if there are not enough people to know about it we miss out on the opportunity to truly scale our reach, impact, and revenue.   That's where Rich Kozak comes to the rescue. He has 47 years of experience in defining, languaging, and scaling brands for both companies and individuals. He applies that experience through his work as the CEO of Rich Brands and Impact Driven Publishing.   In this scale tale, Rich describes his unique process for brand transformation through the story of his work with Dr. Mary O'Dwyer, a licensed breath therapist. Be prepared to take notes as he details how he helped her brand get and receive credit for having a global presence.     As you listen to this story, Rich's strategic insights will provide you with a roadmap for expanding your brand's influence on a larger or global scale without a large budget. You'll also learn the difference between branding, strategy, and marketing and how to use that information to redefine your brand, understand how it is perceived by your customers, and create value.   It's time to break free from ineffective branding strategies and unlock the secrets to transforming your local brand into a global powerhouse.  Listen now!   🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 𝐩𝐨𝐝𝐜𝐚𝐬𝐭! 👉View this Episode's Full Show Notes at ScaleTalesPodcast.com. © Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our website to learn more.