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Ep. 13 | How to Use Category Entry Points (CEPs) to Grow Mental Market Share | How Mental Availability Works and Why It Matters | How Advertising Works | How to Use CEPs When You’re a Small Brand episode artwork

EPISODE · Nov 7, 2024 · 32 MIN

Ep. 13 | How to Use Category Entry Points (CEPs) to Grow Mental Market Share | How Mental Availability Works and Why It Matters | How Advertising Works | How to Use CEPs When You’re a Small Brand

from The Brand Burger Podcast · host Braeden Matson

In this episode, I go deep and practical on: What mental availability is What mental market share is, how to measure it and why it matters What is a CEP? What is cued retrieval? How to find and prioritize CEPs How to use CEPs in advertising How advertising works How to budget for advertising Connect: https://www.linkedin.com/in/braeden-matson/ Website: https://www.storybookmarketing.io/

Episode metadata supplied by the publisher feed · Published Nov 7, 2024

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Ep. 13 | How to Use Category Entry Points (CEPs) to Grow Mental Market Share | How Mental Availability Works and Why It Matters | How Advertising Works | How to Use CEPs When You’re a Small Brand

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