Ep 13 : Krishnendu Dasgupta on Business & Marketing with a Purpose- Haath, Mooh aur Bum Clean India Campaign & Project Shakti by Hindustan Unilever

How does a corporate brand (like HUL) champion a national cause like Swachh Bharat (Clean India) which is aligned to the purpose of it's consumer brands ?  How do you instill clean habits in India's children and truly undertake marketing with a purpose ?  How do you create distribution in media-dark areas and also provide employment to rural women ?  Krishnendu Dasgupta, Head of Marketing & Executive Committee Member (Dairy and Beverages), ITC Limited, answers the above question and shares his 16+ years of experience as a marketer who has been instrumental and envisioning of some of the most successful purpose driven marketing campaigns for brand Unilever. Krishnendu speaks on the Haath Mum Bum campaign and his role in executing Project Shakti.  Krishnendu's Linkedin Profile : https://www.linkedin.com/in/krishnendu-dasgupta-hul  Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Subscribe to Jagged with Jasravee on Youtube  https://www.youtube.com/channel/UCUo6M-uODgb7gIEO014XIGg?sub_confirmation=1  Follow Jagged with Jasravee on Social Media  Youtube Page : https://www.youtube.com/JaggedWithJasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee  Instagram : https://www.instagram.com/jagggedwithjasravee/  Podcast Page : https://anchor.fm/jagged-with-jasravee  Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at www.mastersun.in