Ep. 13 - Lead Magnets For Small Business: How To Choose Your Next Freebie

Welcome back to The Marketing In The Margins podcast!Where we talk about the how-to of marketing your business, while also running your business and living your life. This week's episode is all about lead magnets - sometimes called freebies - and how you can choose the right lead magnet topic and format for you and your audience. This topic was actually chosen by my awesome audience over on Threads and lead magnets are one of those pieces of marketing content that doesn't get the love it deserves!In this episode, we cover:- Why you need a lead magnet for your business- How to decide what topic to focus on- Insights into choosing the right format for your lead magnet Click here to check out all my freebies 🔗 Connect with Katie:Instagram - @katiemkmarketingThreads - @katiekastnermarketingBlog - www.katiekastner.comLeave a review & know that you make a difference! 👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com