Ep. 13 Murals, Brand Work, and Building Authority

Host Joe Baron sits down with Cleveland muralist and illustrator Lisa Quine for a conversation about how she built a mural business that actually works and what she's doing now to get back to the creative work that fills her up. From landing the Cleveland Guardians to writing a book to designing a Phantom of the Opera cover, Lisa's career has never followed a straight line. That's kind of the point.What we cover:How Lisa went from chalkboards and lettering to 150+ murals and countingThe Cleveland Guardians mural trilogy — and how Progressive Insurance got involvedWhy she invested nearly five figures in SEO and how it's paying offHer approach to presenting one concept (and why it works)Balancing commercial work with the creative identity underneath itWhat makes a truly great art director or creative director to work withThe solo art show coming in November — A to Z, every letter a chapterRapid fire Questions: favorite books, paint markers, and more!Timestamps / Chapters0:00 — Intro1:52 — Lisa's reaction to the intro2:13 — The Third Cleveland Guardians mural5:25 — Balancing two brands in one mural8:18 — Painting a Cleveland Guardians mural than T-shirt9:05 — Throwing out the first pitch. Twice.11:31 — From chalkboards to murals: how it happened13:25 — Outdoor vs. office murals15:18 — How Lisa actually gets work19:04 — Staying current without chasing trends24:21 — Presenting one concept vs. multiple directions27:19 — What clients are like when they've never worked with a mural artist30:50 — What makes a great art director to work with33:47 — What people don't expect about painting murals38:04 — Smart business cards40:34 — Big Magic, ideas, and the cost of not executing43:26 — The Dreamy Castles deck of cards (still in progress)47:32 — Lisa Quine, published author of Vintage Hand Lettering51:44 — Designing the cover of Our Strange Duet for Andrew Lloyd Webber's team55:09 — ABC Around CLE: painting letters with Posca markers on canvas57:30 — Speaking at conferences and building authority (or not)1:01:15 — The November solo show: A to Z, the full story1:04:06 — Craft but Struggling1:06:11 — Rapid FireFollow UsLisa Quine is a Cleveland-based muralist, illustrator, and author known for bringing strategy, joy, and bold design to blank spaces. Named Best Artist in Cleveland in 2024, she's completed over 150 murals across the US and internationally, collaborated with brands including the Cleveland Guardians, Cleveland Cavaliers, DoorDash, Meta, Mercedes-Benz, and the Holiday Inn, and authored Vintage Hand Lettering.Website: lisaquine.comInstagram: @lisaquineLinkedIn: Lisa QuineTikTok: @lisaquineJoe Baron - Creative Director of the design and marketing New York boutique agency Branded Baron and host of Mark It 2 Me• Website: brandedbaron.comInstagram: @brandedbaronMark It 2 Me Websitehttps://markit2me.com/