Ep. 13 - Rachel Gershon and Zhenling Jiang talk Referral Contagion

from How I Wrote This · host Brett Gordon and Karen Winterich

Karen learns how Rachel Gershon and Zhenling Jiang merged their behavioral and quantitative skillsets to identify the robust effect of referral contagion. Their findings are published in their paper “Referral Contagion: Downstream Benefits of Customer Referrals” in JMR.

Episode metadata supplied by the publisher feed · Published Nov 6, 2024

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Ep. 13 - Rachel Gershon and Zhenling Jiang talk Referral Contagion

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