Ep. 13 - Saving Time and Money Aren't Superpowers...

A series of tweets from a young SaaS founder made its way across our desks this past week, and we couldn't help but comment. Because in that series of tweets was a declaration that product market fit comes from saving people time and money. An emphasis on efficiency as the best way to frame, position, and message yourself for succeed in your market. And to be frank—we wholeheartedly disagree. On this week's episode of The SaaS Brand Strategy Show, we dissect a common misconception we regularly run into: the idea that leading with messaging on saving time and saving money will set your brand apart. Nearly every product claims to do it—and some, if not most, actually do! But in an undifferentiated world of products and services, time and money messaging is a game of inches that you'll always end up losing. We discuss the misconception itself, why we believe we continue to see it so often (and why companies rely on it so heavily), and why and how to avoid this type of language, in your business's pursuit of growth. So you can sell different, and set yourself apart. About DRMG: SaaS Brand Strategy (SBS) isn’t about the colors you use, or the typeface you choose. It’s about the category you design and the story you tell. DRMG exists to help SaaS businesses find their magic bullet, load it, and fire it into the market. The companies we work with come out the other side with differentiation, defined categories, and the messaging to back it up. They’re organizationally aligned, inspired, and ready to tell a better story—and win. Own the brand that drives demand. With DRMG. Send us an email at: [email protected] Learn more at: drmg.co