Ep #13 - Scale your business from 0 to £6.5M ARR in 4 years in the UK

He led the scale of the business in the UK from 0 to 6.5M€ in 4 years. Diego Guerrero, former UK country manager for Team Tailor did that with: 👉No knowledge of Complex selling or international expansion at the start 👉0 Marketing budget for 2 years 👉360-degree Account executives (prospecting to closing)the 2 first years Fortunately, along the way he and his team got lucky and figured out GOLDEN insights about the best strategies to penetrate the UK market: partnerships, influence, content. And when they started to build on these 3 key points, they were increasing the month-over-month MRR. But the road wasn’t easy, and there were a lot of mistakes made along the way. 4 years of ups and downs shipped in a 40min episode. What you can expect: From mass-mailing campaigns to a more targeted approach From building influence by spending time in local events to being recommended by partners From 100% outbound to 60% outbound/40% inbound led sales From a 360 AE model to a specialized AE/BDR model #englishepisodeHosted on Ausha. See ausha.co/privacy-policy for more information.