Ep.13 - Serving one of the most important communities, front line medical workers during COVID-19, ft. Shannon Binger, CEM Senior Manager, Meeting Services at American Thoracic Society

How do you engage one of the most important communities; front line medical workers during COVID-19? Why should you look at additional marketing channels to reach your audience? This week we are joined by, Shannon Binger,  Senior Manager, Meeting Services at American Thoracic Society, Vice Chair of IAEE's New York Chapter, and National Chair of the IAEE Young Professional Community. Shannon shares her insights on connecting front line workers with timely content through COVID-19, new KPIs and metrics driving her work, and how she is using additional marketing channels to better connect with partners and sponsors. **Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join** Please be sure to subscribe to stay up to date with the top minds in the experiential event industry.  Twitter: https://twitter.com/R_C_Squared @1:10 - How have you served the IAEE YP community during COVID-19? @2:50 - ATS services front line workers fighting COVID-19, how are you connecting & distributing to this audience? @4:30 - Audience engagement enhancement @6:40 - Using new marketing mediums to develop thought leadership. @9:20 - Connecting with Sponsors/Partners @13:15 - KPIs & Metrics @17:30 - Innovation & Testing with your events @19:30 - What content are you consuming today & how are you staying up to date on industry trends. @21:20 - Final 4