Ep 13 — Social Media Corner — Your Business Is a Media Company Now

A summary of a recent Social Media Corner workshop on running your business like a media company in the age of "interest-driven media." Led by a guest who's built content engines for major brands, the session starts where everything should: a ruthlessly specific audience persona — not where you like to post, but where the person you're trying to reach actually spends their time. You'll hear how to turn three or four "content pillars" into endless posts, why reposting the same thing on every platform is "brand sabotage," and the shift from polished feeds to simply posting — because saves and shares now matter more than likes. It also gets into how LLMs are quietly reshaping discovery (people search on AI and social, not just Google), why coaches and solo operators are sitting on a goldmine of repurposable content, and how to push past the overwhelm and just start. Inside CORAL shares summaries of the live sessions our members get every week. CORAL is a private, application-only community for people who work for themselves — founders, operators, and creators. Not a member yet? Apply to join at coral.vip.