Ep. 13 - Uh-Oh, so this just happened: Your Brand Personality, Process and Purpose on Social Media

You have a business. You are trying to create a brand. Not just for your business, but for your personality. You know that customers need to know who they are buying from. They want to feel a connection with the "brand" and you now understand from everything you've been reading, and the personalities you've been studying - YOU are the brand. Yikes. But you have to put yourself out there, expose yourself, let people know who you are. But how do you know how much to share? When you've crossed the line with your personality? What if you are uncomfortable with telling all? On this episode, you will gain insights about when too much information about yourself and your brand is actually perfect, and which brands to follow to get inspiration and ideas. This is The Honest Field Guide podcast, where you will get the unvarnished truth in a robust conversation from veteran business owner and serial entrepreneur JinJa Birkenbeuel, CEO of Birk Creative and millennial entrepreneur and Birk Creative content strategist Esther Ikoro about the horrors of entrepreneurship. Music provided courtesy Utah Carol.