Ep. 130: Bain's Jeff Melton | The Metrics That Matter Most episode artwork

EPISODE · Mar 23, 2018 · 45 MIN

Ep. 130: Bain's Jeff Melton | The Metrics That Matter Most

from Customer Confidential: Untold Stories of Earned Growth · host Bain & Company

Rob Markey talks to Bain Partner Jeff Melton, co-leader of Bain Simple & Digital, an approach that helps companies apply digital technology where it matters. Jeff discusses the importance of choosing the right metrics to gauge a customer episode and what happens when companies choose the wrong ones.

Episode metadata supplied by the publisher feed · Published Mar 23, 2018

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Ep. 130: Bain's Jeff Melton | The Metrics That Matter Most

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