Ep. 130 - Dina ElSherif on Inventing a Home-Based Multimodal Facial Treatment

As Dr. Grant Stevens so famously reminds us, The Technology of Beauty features the movers and shakers of the beauty business. And today is certainly no exception. For while you could be forgiven for being unfamiliar with today's guest, you'll surely be hearing more from Dina ElSherif and her brand-new company, Trufacial.Because this entire episode is devoted to discussion of a single device that could very well turn an entire category of service-based aesthetics into an at-home option for self-care. And it's also… fun?With a microdermabrasion diamond tip, a massaging tip, and a microneedling tip combined with serum delivery and sterilization in a single, all-inclusive cordless home unit, the potential for disruption is boundless.Watch Dr. Stevens test the device on his own face in the middle of the interview while discussing all the details on the latest episode of The Technology of Beauty.Show Notes:00:00 Intro00:32 Aesthetics and engineering background13:33 Origins of the device16:48 Prototype and walkthrough19:55 How often can the procedure be done?22:04 Viscosity and consistency of the serum25:05 Microneedling25:52 How long does it take?26:41 Dr. Stevens tries the device28:03 Closing words» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/