Ep. 131: AI Is a Tool, Not a Search Engine

Most organizations gave everyone access to AI — and then watched them use it as a search engine.  In this episode of #shifthappens, Marco Galimberti, CEO of Venchi Asia Pacific, explains why the real shift is AI use. Drawing from his experience leading a global premium brand across manufacturing, retail, and consumer engagement, Marco breaks down where AI creates immediate value (process automation, pattern recognition, shift optimization) and where the longer-term opportunity lies: transforming how brands understand and respond to what customers actually want.  The conversation covers why data overabundance is more dangerous than data scarcity, why AI currently works better in the hands of experienced professionals who can verify its outputs, why education systems need to prioritize fundamentals over tools, and why leaders who use AI openly and normalize it across their teams are the ones driving real adoption.