Ep. 131 - How to go from invisible to influencer with Mel Kettle

People do business with people they know, like and trust. 14% of us trust in advertising, but 90% trust peer recommendations – such as those provided by social media. Social media has changed the way small business is done today. It allows for real time communication that takes minutes instead of hours or days – and this can give you a critical competitive advantage in your industry. But how do you from being invisible to being an influencer?  Mel Kettle is a communication and engagement expert, speaker, author, facilitator, trainer and mentor. She started working for herself in 2006, after more than 15 years working for other people in the private, government and non-profit sectors. Mel helps her clients to build strong relationships that will create communities and to improve their communication and engagement skills. The Hot & Healthy in Business Podcast brings the secrets to success for women in small business. To find out more visit www.hotandhealthyglobal.com