Ep. 131: How to Successfully Market to a Hispanic Audience in the U.S.

Spanish is one of the most widely spoken languages in the United States after English. Many people live, operate, and conduct business in this language. There’s also a large unmet need in terms of marketing to a predominantly Spanish-speaking audience across different industrial sectors. How can B2B companies proactively address this untapped opportunity? That’s why we’re talking to bilingual marketing expert Hugo E. Gomez (Founder/Legal Marketing Strategist, Abogados NOW) about how B2B companies can leverage cultural and linguistic insights in their marketing campaigns. During our conversation, Hugo discusses which pitfalls to avoid and what roles multicultural best practices and data play in his field. He also elaborates on the fundamental differences between marketing to English and Spanish speakers, and why it’s not enough to just translate documents or assets.