Ep 132: Branding, Ideas, and Story

Every person and business has a brand, whether that brand is being articulated or not. Who we want to appear to be, the story we want behind our faces, this is our brand. Show Notes: 0:07 - Intro 1:20 - Selling stories 3:35 - Red Bull 6:05 - Transcendent ideas 10:40 - Why people buy 12:30 - Drawing attention 14:20 - Spokespeople 23:20 - Public identification 26:32 - Embodiment 31:58 - Self-creation 38:54 - Brand identity 43:28 - Fitting in vs. individuality 48:08 - Loner creativity 51:10 - Ego in power 56:36 - Grace Resources: Nike https://www.nike.com/ Apple https://www.apple.com/ Red Bull Athletes https://www.youtube.com/channel/UCblfuW_4rakIf2h6aqANefA REI https://www.rei.com/ Carhartt https://www.carhartt.com/about Black Rifle Coffee https://www.blackriflecoffee.com/ The Four Loves | C.S. Lewis https://www.amazon.com/Four-Loves-C-S-Lewis/dp/0156329301 Elvis Biopic https://www.imdb.com/title/tt3704428/ Carl Young Myth Quotes https://www.azquotes.com/author/7659-Carl_Jung David Goggins https://davidgoggins.com/ Earnest Hemingway https://www.britannica.com/biography/Ernest-Hemingway The Kardashians https://www.hulu.com/series/the-kardashians-7840bf30-f440-48d4-bf81-55d8cb24457a Maverick | Top Gun 2 https://www.imdb.com/title/tt1745960/