Ep. 132: How B2B Companies Can Grow Through Podcasting

B2B podcasts that have been around for a few years have managed to build a credible online presence as well as a loyal audience who tunes in regularly. It would then make sense from a strategic perspective for B2B companies to leverage these podcasts to help grow their own brands. How can they do it? What should they be looking out for? That’s why we’re talking to marketing expert Eric Melchor (Founder, B2B PodPros) about how B2B companies can grow through podcasting. During our conversation, Eric discussed why he feels this is an untapped opportunity for B2B brands and highlighted which pitfalls to avoid. He also talked about the three ways to grow, the importance of having a good pitch, and which metrics to pay attention to.